Our Story

Established 2016

e.M Elite was founded in 2016 by Mina Nguyen, while preparing for her own wedding in 2016, saw an opportunity to offer men and women an alternative to  Ao Dai (Vietnamese traditional dress). At one point Mina Nguyen asked herself, this process is tough and how could this experience be easier and more enjoyable? After preparing her own wedding, she decided to start a company that would give people a better option for buying an Ao Dai. She decided to explore different ways to improve the Ao Dai shopping process, especially for those, who live outside of Viet Nam. 

E.M Elite IS ABOUT MORE THAN JUST A BETTER SHOPPING EXPERIENCE, WE’VE ALSO CREATED A BETTER PRODUCT.

e.M Ao Dai is detail-obsessed with an emphasis on thoughtful, minimal designs. Our collections are not dictated by fads or trends, but instead are an assembly of statement looks meant for every moment, not for the passing seconds.

e.M Elite does not believe in "basics" because you are not basic. We believe in elevating, updating and interpreting the classic forms for the modern men and women.

​Our philosophy is simple: perfectly seamless and beautifully stylish events in a place that provides the most stunning backdrop imaginable.

Stay tuned, we’ve only just begun!